gray label


Gray Label is an Amsterdam based label designed by Emily Gray, for babies and kids aged zero-six. The collection consists of a year-round line of quality basics, that are contemporary yet timeless, with new designs added continuously. Gray Label only uses the softest organic fabrics available, to ensure everyday comfort and practicality.


I love that the focus is on simplicity in a world where there are already too many bright colours, ‘cute’ teddies and busy prints on shirts. On my shopping list for my son Kick is the baggy pant and the straightleg pant. You can see the entire collection on Gray Label’s website (world wide shipping is available!).

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