japanese store fog


I love browsing through Japanese (web)stores. Most of the time I just look at the pretty pictures as the pages are in the Japanese, a language that I can not read. Fortunately Japanese store Fog’s website is in English. And there is more good news: they do ship internationally!

About Fog: Yumiko Sekine started her first business in 1993 importing used books and house ware from Europe and America to Japan. In her search for more products, she could not find affordable every day linens that she had used during her childhood. She visited Lithuania, a country that has been producing and exporting linen products to other European countries since the Middle Ages. Sekine contacted several linen producers and started to have them produce her own product designs in Lithuania. Her first collection started with only seven items. Now after ten years, Fog Linen Work produces a large line of linen products for the home and linen clothing. Its products are leading and defining the natural life style trend in Japan today.

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